Licensing a product is a long and rocky road. A majority of inventors believe that they will make over a million dollars with their inventions, but in reality it’s a very small percentage. Warren Tuttle’s new book, The Inventor Confidential: The Honest Guide to Profitable Inventing, tips the odds back in your favor as an inventor with his personal experience, tips and motivational anecdotes.
I received a copy from HarperCollins Leadership, and quickly realized that it’s not only a book for home inventors, but also for designers, makers, or have a general interest in innovation and how it works. With tips for success, Warren also explores the failures and frustrations in his personal life and helps the reader explore what to do in those circumstances. “I wanted the book to be based on a lot of my experiences, my story and success and failures. I wanted it to be more expansive than a typical how-to-book. I talk about many things going on including the innovation space, the patent office, to Capitol Hill, to the Maker movement and Make48 plus many others. I also respond to the marketers that promote gold mines around the corner. This is the key, Cass, I don’t see things the same way. I run open innovation programs for large companies.”
Warren Tuttle is very well-known in the inventor community and has helped inventors commercialize their ideas for decades. He’s been instrumental in several major product invention successes. A few of his successes include the Smart Spin Food Storage with over 10 million units sold to date which remains one of the best-selling housewares products of all time; Misto Gourmet Olive Oil Sprayer has sold over 7 million units around the world to date; and the Toss ‘n Turn Pan has been one of the best-selling cookware fry-pans for several years. The Inventor Confidential: The Honest Guide to Profitable Inventing reveals many inside tips within the inventor world that the self-professed, for-profit, marketing experts don’t want you to know about.
With 18 chapters, the first half of the book is dedicated to open innovation and what that means today. The second half of the book is more of an awareness section, where Warren gives his honest opinion on marketing, inventors, and the importance of organic innovation. His favorite chapter, SIAM, focuses on failure, where he looks back at his biggest invention disaster and how he overcame it.
“I want to explain to people who are developing products, how they’re perceived by large companies,” Warren revealed. “I want to give them the tools to be successful if they want to license to these large companies. Not just to follow a dream but give them specific, hardcore information that they need to do to get ready for that process.”
Complete with the 30 steps to market your product checklist (chapter 19) to honest tips for acknowledging industry rockstars in the field, Warren has covered a plethora of resources to get you started. Filled with praise and endorsements from his peers, including our own CEO, the book seamlessly takes us through the perspective of a life and career filled with memorable experiences in the inventing and product development world. Warren is grateful for all the support. “I wrote the book from a different perspective, from an open innovation standpoint, and to be a little more expansive. I want inventors to be careful of their expectations and what they really need to watch out for. I want inventors to be aware and reflect that you’re making the right decisions and partnering with the right people. That’s the confidential part in the inventor confidential.”
Pick up your own copy of The Inventor Confidential: The Honest Guide to Profitable Inventing at Amazon or your local bookstore.