Trade shows are a big business and can be one of THE best marketing tools. Kevin Mako speaks to Jim Cermak, the founder of Trade Show University, an organization that educates and consults small businesses on winning at trade shows. He has been in both the trade show industry for 30 years and in the consumer product development and marketing business for many years. He also is the host of the Trade Show University Podcast.
On this episode of the Product Startup Podcast, Jim shares some valuable knowledge on how inventors, startups, and small manufacturers can first choose a great show to exhibit at, then how to do a great job at landing big sales at the show itself.
Listen to Jim and Kevin speak on a variety of topics including:
How many big products had their first big hit at a trade show.
What is a trade show and how do they work?
Figure out which is the right show you should be at.
CES, National Hardware Show, etc.
The people who are there are really wanting to be there.
Trade Show Roadmap
Jim Cermak / Trade Show University Links:
The Product Startup Podcast Links:
Facebook Page: https://www.facebook.com/ProductStartup/
Facebook Group: https://www.facebook.com/groups/ProductStartup/
Mako Design Links:
Kevin Mako Links: