THE PRODUCT STARTUP PODCAST: Using Prospective Customers to Develop a Product with West Stringfellow


Every week we’ll be bringing you the podcast from MAKO Design + Invent. THE PRODUCT STARTUP PODCAST, the product development industry's #1 podcast from invention idea to getting onto store shelves, and everything in between.


Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, and more. Learn about industrial design / product design, prototyping, 3d printing, additive manufacturing, product manufacturing, marketing, selling, patenting, logistics, and product business scaling. Now hosted by Kevin Mako, one of the keynote leaders of the startup product development industry in North America, founder of Mako Design + Invent, and Masters of Engineering lecturer.


In Episode #77, West Stringfellow sits down with Kevin Mako from Mako Design + Invent, to share some valuable knowledge on how inventors, startups, and small manufacturers should focus on understanding the customer to gain strong insight into early product development and marketing planning.


West rose the ranks in the early days of Amazon emerging as Head of Product. He has also been an executive in innovation at Target, Paypal, Visa, & Rosetta Stone. He even ran a Techstars incubator for a couple years.


Now West runs HowDo, a completely free education platform to help anyone become a successful entrepreneur. West explains how some of the best customer-facing companies in the world do this, and how you can learn from that to do this for your next hardware product. To learn more click on the links below.





Episode Links:

West Stringfellow / HowDo Links:


The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:







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