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Harley-Davidson | An American Icon

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson one the most iconic brands in the world.

Last year, Harley-Davidson supplied tool techs at our Madison event and donated $750 worth of tools back to The Bodgery. This year, the Milwaukee event will be held at MIAD, with Harley-Davidson hosting the challenge!

Interactive Outdoor Play is the Milwaukee theme, selected by Harley-Davidson. The motorcycle giant will serve as the competition’s Challenge Sponsor, helping craft the teams’ objectives. Now open to teams nationwide, the Milwaukee competition is scheduled for July 15-17, 2022. Applications are now open and details can be found at

As a company with humble entrepreneurial roots that evolved into the most desirable motorcycle brand in the world, Harley-Davidson has built a brand that is reflected in their quality, innovation and craftsmanship and it’s emulated in every product and experience for riders and non-riders alike. With a loyal following and over 100 years of experience and growth, the Harley-Davidson brand has adapted and evolved in the face of challenges throughout the years.

Next year, Harley-Davidson will celebrate their 120th anniversary with an annual H-D festival, held in Milwaukee, WI. The inaugural four-day event will take place July 13-16, 2023. Riders, enthusiasts and fans are welcome and will come together in celebration of Harley-Davidson and the motorcycle culture. Harley-Davidson focuses on inspiring their customers, and delivers adventure and freedom for the soul. Putting customers at the forefront, they recognize the different needs and expectations, and are creating touchpoints tailored to individual needs.

“Harley-Davidson is excited to be partnering with Make48 to bring makers, thinkers and innovators of all ages and backgrounds together to create. Harley-Davidson was built on imagination and innovation right here in Milwaukee and we know first-hand how important it is to keep that tradition alive,” said Tori Termaat, Chief Human Resources Officer at Harley-Davidson.

Innovators from Milwaukee and beyond will be able to participate in Make48’s unique competition, which helps participants discover what is possible in just 48 hours. Eight teams will receive a challenge and the winning team will win $2,000 and advance to compete at 2023’s national competition. With access to the MIAD makerspace and a group of Tool Techs who can build anything, we hope to see the Make48 teams rise to their challenge during the competition in Milwaukee!

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