James Richardson is the author of the book Ramping Your Brand, which helps high-growth consumer product companies accelerate their growth. He also has his Ph.D. in Anthropology aka Human Behavior from the University of Wisconsin, and was a Harvard graduate before that.
James spoke to Kevin Mako on the Product Startup Prodast. On episode 69, The 4Ps of Product Marketing, he shared some valuable knowledge on how inventors, startups, and small manufacturers can use best practices in marketing to rapidly scale their product business - Specifically, James and Kevin go through the four Ps of marketing for hardware startups.
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